Get HDB Data for your App
Introducing the Pulse of the Heartland (POTH) programme in collaboration with HDB. Gain access to updated public and non-public data on carparks, commercial estates, demographics and more. Download the scheme now to see what is available.
What is the Pulse of the Heartland?
Pulse of the Heartlands (POTH) is a programme by HDB that aims to use smart technologies and data analytics to develop an ecosystem of applications and services that will be "useful to residents".
HDB is pleased to partner with Sentient.io, who is the Al and data analytics provider of the POTH programme. Sentient.io is appointed to develop this ecosystem that will make use of HDB data and leverage Al capabilities.
Through Sentient.io's platform, it is an easy way to retrieve database of retail and commercial outlets in Singapore, which organisations can leverage on these data and Al capabilities to create more meaningful business applications.
In running this programme, Sentient.io is looking for potential collaborators to come on board to use the various data sets that are available, such as the basic demographic information of the area, list of amenities in the HDB towns and estates, to develop a new app or service or further improve an existing one.
Sentient.io's data analytics capabilities can help to give you accurate and fresh insights to make informed data-driven business decisions that will benefit your customers and the residents.
Why Sentient.io?
POTH Membership Program
Access to POTH Analytics Dashboard
Exclusive access to our analytics dashboard for our partners to improve business operations
Enhanced data visualisation
Combine data sources for accurate and fresh insights to make informed data-driven decisions
Unlimited usage of Sentient.io's AI microservices
Choose between various membership models for a special package applicable to our partners
Possible Use Cases
Find ideal locations for shops and services with demographic data
Access the HDB Demographic dataset to understand which blocks, streets are ideal to set up new brick-and-mortar shops or to draw out a precise service area to best serve your customers.
The dataset contains important demographic info such as gender, age and number of residents at fine-grained detail, down to street and even block level.
Create a complete directory of neighbourhoods
Combine multiple datasets, such as the database of Hardcourts, Carparks, Commercial Shops, Shelters and more to create an all-in-one directory for your users.
You can also include recommendation features to find the nearest amenities.
How to access the HDB Data
Connect to selected data via API Calls
Become a POTH Collaborator
Select the database you want to query for data
Embed the API code in to your app
Memberships are limited by industry type for the POTH Programme. We invite you to apply to be a member under the POTH programme.
Download the schema now to see what is available and find out how to participate in the programme.